Geoffrey Moore

Geoffrey Moore is a Silicon Valley based, high technology consultant, and author.
His books are derived from his Silicon Valley consulting work at The McKenna Group and The Chasm Group (which he founded), and earlier work by Everett Rogers on adopter categories and diffusion of innovations.

Regis McKenna

Regis McKenna, considered the marketing guru of Silicon Valley, is a well-known technology marketing consultant, advisor to entrepreneurs, venture capitalist, and author.
McKenna is included in the San Jose Mercury News' "Millennium 100" as one of the 100 people who made Silicon Valley what it is today. McKenna has written and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices.

Seth Godin

Seth Godin is a bestselling author, entrepreneur and agent of change. In 1995, Godin founded one of the first online marketing companies, Yoyodyne. He sold the company to Yahoo! in 1998. As a part of the sale to Yahoo!, Godin became Vice-President of Permission Marketing at Yahoo!. His first big book was about permission marketing.

Jack Trout

Jack Trout is recognized as one the world's foremost marketing strategists, Trout is the originator of Positioning and other important concepts in marketing strategy. Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.

Sergio Zyman

Sergio Zyman is the Chairman and Founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30+ years of hands-on marketing experience, Zyman has conceived a revolutionary set of principles that are proven to translate marketing strategies into positive business results. He passionately advocates a vision of scientific, process-based marketing as the driver of sales and profits and the centerpiece of business.